Riley Chen — UX/UI Design

Ecommerce Platform

Ecommerce Platform project preview
Early wireframes and user flows

The Challenge

My Approach

Research

Conducted 1:1 interviews with power users, resulting in validated insights and team alignment.

Exploration

Starting with wireframes, I refined through critique cycles and stakeholder review.

Outcomes

40% improvement in task completion. Since shipping, we've measured 18-point NPS lift.

Ecommerce Platform

Shipping quality design requires collaboration and iteration. This piece explores why . The implications matter for teams and organizations.

Key Takeaway

Whether you're designing your product, this approach resonates.